The Media Factory application template system includes a powerful translation tool. Each application has its own table of translations that can be found in the Translator section:
Translations are broken out into categories, and are made up of keywords and associated strings. The usage syntax in a template is {%category:keyword}. The template will render the appropriate translation based on URL, which is configured in Responding Domains above.
More detailed information can be found in the developer documentation, or watch this quick video: