CNAME is short for Canonical Name and is used to alias one name to another name.
For example, if you have a domain called example.com and you wish to use example.com as the domain for one of our apps, you can do this using a CNAME.
To do this, you will need to add a CNAME record that points:
example.com to vhostID.projects.com
where vhostID is the ID of your Media Factory vhost. You can see the value of this ID on the Domain Settings page of your App Publisher (the page that directed you to this documentation).
Each hosting service has slightly different ways to create CNAME records, you can check with your particular hosting service for steps on how to accomplish this.